Folk Media

Your business is in trouble.

I mean it.

You don't have a blog and your competition is passing you up.

Or you have a blog but it hasn't been updated in months and it is starting to look like an abandoned old house on the edge of a bad neighborhood.

Your problem?
You need to begin to think past the 30 sec ad mentality.

The foolish notion that you can create a 30 second TV spot or newspaper ad and gain a flood of new customers is dead.

Yeah it still works. But that's like telling everyone at the turn of the last century that the horse and buggy still works. Only fools stuck with making horse and buggies in the face of the automobile and its rise to prominence.

Blogging, podcasting, internet, online marketing?

Same thing.

So should you abandon all forms of traditional advertising?

No way.

I'm just suggesting that you think beyond the 30 second ad.

Of course TV isn't going anywhere and newspapers will always be around in spite of those who would argue this point.

Treating the web as a distribution or broadcast platform is one of the biggest mistakes people make online with blogs, podcasts, and other tools. We are all used to television, radio, and the newspaper as a one-way broadcast medium.

Communications online work more like a telephone than a TV receiver. The web is a conversation medium not a broadcast medium.

As you plan your business blog think about using it to start conversations.

So let me give you a tip on content and what to write about.

What is it about my product or service that people want to talk about?

This is the big question. Ask yourself this and center your blog content around the answer.

Your product or service should have some really great benefits and features. What are the benefits that people would share with their neighbors? Begin to write and talk about these to stir the conversation. The guys over at Will It Blend do this on video in a very funny way.

I would recommend that you put at least 80% of your time into talking about the features that people find amazing about your product or service.

Blogging about your best product and service benefits and inviting discussion can really pull in your business readers and help you create compelling content.

So thinking past the 30 sec ad mentality means thinking as a conservationist not a broadcaster. Does it require hard work?

You bet.

But it is worth it because of the leverage your business will gain from customer feedback, insight, and participation.

Stay tuned for future articles as we help break down ways to use online media to market your business.

ABOUT FOLK MEDIA

Folk Media is a new media studio that specializes in helping businesses produce, distribute, and promote online media like blogs, audio podcasts, video and Facebook fan pages that drive sales and promote business on the Internet.

http://www.FolkMedia.org

Welcome to the Folk Media Show.

You can find us online at www.folkmedia.org

This podcast is packed with tips, strategies, and resources to help your organization or business produce, distribute, and promote online media like blogs, audio podcasts, video and Facebook fan pages that will drive sales and promote your products and services on the Internet.


The Folk Media Show is growing up. This is episode number 30 - so I guess by the age of 30 everyone should grow up.

Just to give you a little history...

In the past the Folk Media show was focused on helping digital content creators create better content and make a sustainable living from their work. If you are a content creator and would like to learn more about using social media visit our network website at FolkMedia.net.

For business owners, non-profit professionals, marketing directors, and PR mangers - this is the podcast for you. We are going to cover strategies and tools for promoting your organization or business on the social web.

What do I mean by the phrase "the social web?"

The internet is changing a lot. In the good old days (10-15 years ago) the internet acted a lot like a newspaper, TV, or radio. Content was produced and then distributed.

But today it's a much different story. The internet is fast becoming a real-time two way conversation centered around information and helpful resources.

So you'll notice the businesses that grow online are engaging their customers and adding value to their lives.

Please send us your feedback and let us know what topics and issues you'd like to see us cover in the future.

You can email us at info@folkmedia.org

Also feel free to visit us online at FolkMedia.org. Be sure to sign up for the free monthly eNewsletter packed with tips, resources, and information that will help you market and promote your products and service online.

Thanks for your time and attention.

I'm looking forward to spending time being helpful to your and your company.

Joel Mark Witt
Founding Director | Folk Media