Fri, 17 April 2009
Podcasts are great free tools that allow you to syndicate content for free over the internet. Wikipedia defines a podcast as “a series of audio or video digital media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.” Although podcasting has come to mean both audio and video files syndicated over the internet – video podcasting and its benefits are beyond the scope of this article. As we think about podcasting for business profits we need to keep in mind that this medium is a tool. A great tool for you to build a relationship with your customers because audio programming is a very personable medium. When we listen to talk radio, for example, we perceive the host to be talking directly to us. Audio seems more like a conversation than a broadcast. This can be useful to businesses and organizations in building a “voice” of the company. A person who regularly records audio content can become part of a listener’s daily or weekly routine and will eventually become a trusted source of information. This brings me to my next point. Podcasts beg to be helpful. What do I mean by this? Quite simply the best podcasts are the ones that add value to the listener’s life. For this reason podcasting in education is exploding. One of the biggest mistakes your business can make is to attempt to use this medium as a direct sales tool. Sales may be the final goal and how you will measure ROI, but it shouldn’t dominate the main message of the program. Let’s suppose you have a medium size printing company. Your ultimate goal is obviously to recruit businesses to to send your shop print work. You decide that you’d like to begin producing a weekly podcast. In the podcast you make a pitch for why your presses are the best in town. You ramble on and on about the quality and flexibility of your digital printing division. Your mouth keeps moving as you discuss the benefits of your in-house mailing department. Who cares? To be honest – no one does. And most likely no one will listen past the first minute. Now contrast this with the printing company that begins to produce a weekly podcast explaining the benefits of direct mail campaigns. These podcasts are helping the small business owner with his sales and marketing strategies. Each week your short and to the point podcast is packed full of tips and strategies the small business owner can use to gain more customers using print based materials. This owner will begin to see you as a trusted source of information and knowledge. And the next time he needs something printed he’s going to chose the company that added value to his business and life. Finally, audio podcasts don’t have to be difficult to produce. To begin, a simple USB microphone
plugged directly into your computer can do the trick. The key is to add
value to your customers and prospects. By adding value you will earn
their trust ultimately leading to more sales. ======================= ABOUT FOLK MEDIA
Folk Media is a new media studio that specializes in helping
businesses produce, distribute, and promote online media like blogs,
audio podcasts, video and Facebook fan pages that drive sales and
promote your business on the Internet. Some of the organizations our
team has worked with include Open Eye Media, ARMA International, Blue
Sky Factory, The Baltimore Business Journal, The Maryland Zoo in
Baltimore, The National Aquarium, and the Maryland Science Center. |
Wed, 8 April 2009
So exactly what is Twitter?Wikipedia describes Twitter as “a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.” That’s a pretty good way to explain it. I think I would also add that it is more like a text based telephone than a micro-blog. Of course it is a telephone conversation that anyone can listen to. But I think this is the power of Twitter. And Twitter for business can be very powerful. Twitter gives you an opportunity to be transparent as a business allowing you to build a case for yourself or your company through dialogue. My experience with TwitterI thought Twitter was really stupid until I gave it a try. And then I still thought it was stupid. My problem was misunderstanding how it can be used as a tool for business and communications. But I’ve really changed my mind on this. And now Twitter has become indispensable to me and our business. The tipping point personally came when I was recently speaking at a conference in Las Vegas. If you’ve ever been to the Las Vegas Convention Center, you’ll appreciate the fact that even a smart guy like me was able to get lost. The building is a small city and navigation can at times be very difficult. In order to find my way around I pulled up Twitter on my cell phone and tweeted out a quick message asking for directions. Within moments I had an answer from a stranger who was following me and was able to easily find my way to the conference hall. The tipping point for my business came when clients began contacting me from seeing Tweets. I decided right then and there to begin taking this Twitter thing seriously and have developed some strategies for how we are using Twitter in our own company. Things your company can do with TwitterTwitter for business? Yes. While Twitter can be used for actual business communications, it is important to remember that this tool isn’t for everyone. It should be used wisely like any tool online. I would say that about 80% of businesses can use Twitter to:
Twitter is one of the most interesting and fastest growing online applications for personal and business communications. Even if you decide Twitter isn’t for you, at least give it a try and do some experimentation. There are a lot of opportunities to harness Twitter for your business. ======================= ABOUT FOLK MEDIA
Folk Media is a new media studio that specializes in helping businesses produce, distribute, and promote online media like blogs, audio podcasts, video and Facebook fan pages that drive sales and promote your business on the Internet. Some of the organizations our team has worked with include Open Eye Media, ARMA International, Blue Sky Factory, The Baltimore Business Journal, The Maryland Zoo in Baltimore, The National Aquarium, and the Maryland Science Center. |
Tue, 24 March 2009
Your business is in trouble.
I mean it. You don't have a blog and your competition is passing you up. Or you have a blog but it hasn't been updated in months and it is starting to look like an abandoned old house on the edge of a bad neighborhood. Your problem? The foolish notion that you can create a 30 second TV spot or newspaper ad and gain a flood of new customers is dead. Yeah it still works. But that's like telling everyone at the turn of the last century that the horse and buggy still works. Only fools stuck with making horse and buggies in the face of the automobile and its rise to prominence. Blogging, podcasting, internet, online marketing? Same thing. So should you abandon all forms of traditional advertising? No way. I'm just suggesting that you think beyond the 30 second ad. Of course TV isn't going anywhere and newspapers will always be around in spite of those who would argue this point. Treating the web as a distribution or broadcast platform is one of the biggest mistakes people make online with blogs, podcasts, and other tools. We are all used to television, radio, and the newspaper as a one-way broadcast medium. Communications online work more like a telephone than a TV receiver. The web is a conversation medium not a broadcast medium. As you plan your business blog think about using it to start conversations. So let me give you a tip on content and what to write about. What is it about my product or service that people want to talk about? This is the big question. Ask yourself this and center your blog content around the answer. Your product or service should have some really great benefits and features. What are the benefits that people would share with their neighbors? Begin to write and talk about these to stir the conversation. The guys over at Will It Blend do this on video in a very funny way. I would recommend that you put at least 80% of your time into talking about the features that people find amazing about your product or service. Blogging about your best product and service benefits and inviting discussion can really pull in your business readers and help you create compelling content. So thinking past the 30 sec ad mentality means thinking as a conservationist not a broadcaster. Does it require hard work? You bet. But it is worth it because of the leverage your business will gain from customer feedback, insight, and participation. Stay tuned for future articles as we help break down ways to use online media to market your business. ABOUT FOLK MEDIA Folk Media is a new media studio that specializes in helping businesses produce, distribute, and promote online media like blogs, audio podcasts, video and Facebook fan pages that drive sales and promote business on the Internet. http://www.FolkMedia.org |
Wed, 11 March 2009
Welcome to the Folk Media Show.
You can find us online at www.folkmedia.org This podcast is packed with tips, strategies, and resources to help your organization or business produce, distribute, and promote online media like blogs, audio podcasts, video and Facebook fan pages that will drive sales and promote your products and services on the Internet. The Folk Media Show is growing up. This is episode number 30 - so I guess by the age of 30 everyone should grow up. Just to give you a little history... In the past the Folk Media show was focused on helping digital content creators create better content and make a sustainable living from their work. If you are a content creator and would like to learn more about using social media visit our network website at FolkMedia.net. For business owners, non-profit professionals, marketing directors, and PR mangers - this is the podcast for you. We are going to cover strategies and tools for promoting your organization or business on the social web. What do I mean by the phrase "the social web?" The internet is changing a lot. In the good old days (10-15 years ago) the internet acted a lot like a newspaper, TV, or radio. Content was produced and then distributed. But today it's a much different story. The internet is fast becoming a real-time two way conversation centered around information and helpful resources. So you'll notice the businesses that grow online are engaging their customers and adding value to their lives. Please send us your feedback and let us know what topics and issues you'd like to see us cover in the future. You can email us at info@folkmedia.org Also feel free to visit us online at FolkMedia.org. Be sure to sign up for the free monthly eNewsletter packed with tips, resources, and information that will help you market and promote your products and service online. Thanks for your time and attention. I'm looking forward to spending time being helpful to your and your company. Joel Mark Witt Founding Director | Folk Media |